Honor has launched its 400 series smartphones, the Honor 400 and Honor 400 Pro, in South Africa. The company launched the smartphones at an event in Johannesburg on 19 June, while also announcing ambitious plans to take Samsung’s top spot in South Africa.

While the 400 and 400 Pro are mid-range and upper-mid-range smartphones, Honor is squaring them against Samsung’s flagship Galaxy S25 – aiming to compete with Samsung with an aggressive pricing strategy and hardware specs.

In fact, Honor, which is currently number two in South Africa in terms of smartphone market share, is aiming to take Samsung’s crown as the number one smartphone brand in South Africa by 2028.

Fred Zhou, CEO of Honor South Africa, noted that Honor has seen significant growth in the past few years. In an interview at the launch event, he said that Honor only had around 1% overall market share in South Africa, but now the company has 11% market share.

“So based on the last two year’s progress[…] we think in 2028 it’s about time for us to reduce the gap and we will have the chance to officially become number one in market share in South Africa,” he said.

He attributes this success to providing consumers with cutting-edge technology, value-for-money, and high quality products which improve its word-of-mouth reputation. He added that this would likely cause consumers to switch from other brands.

Honor 400 and 400 Pro specs

While the Honor 400 and 400 Pro are mid-range to upper-mid-range devices, their specs aim for the premium market.

Both smartphones feature 12GB of RAM, a 200MP main camera, and a 6,000mAh silicon-carbon battery. So where do the devices differ?

The Honor 400 is the smaller of the two devices, with a 6.55-inch AMOLED display with a 2736×1264 pixel resolution. Meanwhile, the 400 Pro features a 6-7-inch AMOLED display with a 2800×1280 pixel resolution.

The 400 also has a mid-range processor: the Snapdragon 7 Gen 3. The 400 Pro features the premium Snapdragon 8 Gen 3 chipset.

While the 400 has a dual-lens setup for its rear camera, the 400 Pro features a triple-lens setup that includes a 50MP telephoto camera. In addition, the 400 Pro supports up to 100W wired charging, while the 400 supports 80W wired charging.

You can see a summary of the Honor 400’s specs below:

• Display: 6.55-inch AMOLED display (2736 × 1264 pixels)
• Processor: Snapdragon 7 Gen 3
• Main camera: 200MP main lens + 12MP ultrawide lens
• Selfie camera: 50MP
• Battery: 6,000mAh
• RAM: 12GB
• On-board storage: 512GB

You can see a summary of the Honor 400 Pro’s specs below:

• Display: 6.7-inch AMOLED display (2800 × 1280 pixels)
• Processor: Snapdragon 8 Gen 3
• Main camera: 200MP main lens + 50MP telephoto lens + 12MP ultrawide lens
• Selfie camera: 50MP
• Battery: 6,000mAh
• RAM: 12GB
• On-board storage: 512GB

Honor 400 and 400 Pro price in South Africa

So how much do the devices cost in South Africa? The Honor 400 has a recommended retail price of R12,999, while the Honor 400 Pro has a recommended price of R17,999.

The phones are available from Vodacom, MTN, Telkom, and Cell C. Honor has also announced that until 31 July 2025, buyers will receive extra gifts valued at R8,000 – a Honor Watch 2i, Choice Earbuds X7 Lite, and a 10,000mAh power bank.

_{Featured image: Honor South Africa}